How Voice is Changing Marketing & Tech

I covered Voice Summit last week at NJIT in Newark, New Jersey. Voice Summit is the largest voice tech conference that brings the conversational design ecosystem together in one place.

By: Dan Galante

Last year was the first Voice Summit. It was amazing to see how the industry has advanced in the past year. This year, the conference grew to over 5,000 attendees!

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Voice Summit was a great place to network. Many Voice Startups demoed their offerings as well.

Founder Pete Erikson shares the story of Voice in the opening press conference. Pete shared the podium with Voice industry leaders and Newark Civic Leadership.

The conversation in Voice has shifted from should brands have a Voice Strategy to how to effectively incorporate voice technology across the organization. Attendees had opportunities to attend hands-on voice workshops on topics ranging from creating brand guidelines to building a voice strategy from the ground up. I took the Voice strategy workshop conducted by Brett Kinsella of VoiceBot.Ai. We received a workbook that had questions that served as building blocks to build our voice strategy.

I had was able to get a look at the Expo Floor where I was able to meet exhibitors and explore the Amazon Smart Home. It was amazing to see how voice technology has transformed the home experience. In this video, I was able to ask Alexa to play Who Wants to Be a Millionaire and to play music, etc.

Marketers have many opportunities with Voice and Audio Content according to Voices.com research. Content takes the form of short and long-form ranging from Flash Briefings up to Audiobooks.

However, when it comes to smart speakers only, 18% of users discover skills from brand advertising according to Vixen labs.

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Brands need to prepare to change their Marketing and Advertising for Voice. A panel shared their thoughts on how to improve how to achieve this aim.

Edison Research and NPR conducted market research on the topic of smart speaker customer behavior. The number of smart speakers in U.S. homes grew 78% from December of 2017 to December. Edison Research and NPR conducted market research on the topic of smart speaker customer behavior. The number of smart speakers in U.S. homes grew 78% from December of 2017 to December. The research packed with data you can see here.

See more of Dan's videos from VOICE Summit including, Brett Kinsella's panel where Marketers shared how they have developed and implemented their strategy for Voice.

 

Steve Keller of Pandora shared his thoughts on the topic of Sonic Branding and Sound Business.

 

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About VOICE Summit 2020

VOICE is a multi-day summit at the forefront of natural language processing, sponsored by Amazon Alexa and hosted by Modev. The 2020 Summit will be held in Washington, DC on October 5-8, 2020, and serve as a gathering place for more than 5000 developers, designers, C-level executives, leading brands and agencies who are reimagining how we interact with technology through voice. The program will consist of keynotes, breakout sessions, workshops and an Awards dinner recognizing the best in voice applications across 12 different categories. https://www.voicesummit.ai/

About Modev:
Modev was founded by Pete Erickson in 2008 on the simple belief that human connection is vital in the era of digital transformation. Today, Modev leverages exponential technologies and methods to build communities at scale, manage transformation strategies and produce market/leading events such as VOICE Summit, sponsored by Amazon Alexa, and Spinnaker Summit, sponsored by Netflix. Modev also curates specialty communities such as Voicehacks, Machinery.ai and Security by Design. Modev staff, better known as "Modevators," include more than 45 community building and transformation experts from around the world.

VOICE Summit 2020
1616 Anderson Rd
Washington, DC 22102, US